Tad Sooter, Minding Your Business, Blog, KPBJ
A simple business strategy landed CB’s Nuts in the pages of The Wall Street Journal.
The Kingston-based company’s peanut butter was featured in art accompanying a story about food makers marketing products that incorporate a small number of ingredients.
It’s hard to get simpler than CB’s Nuts peanut butter, which uses just one ingredient. (Spoiler alert: It’s peanuts.)
“That’s part of the beauty of our products,” said CB’s Nuts President Tami Bowen told me during a recent interview. “They’re really simple, they’re low input, they’re fresh, they’re clean, so they have a really broad appeal.”
Much, much larger corporations are adopting a similar philosophy, according to the WSJ’s Anne Marie Chaker. Read more>>